OREO and PFLAG have released a limited-edition rainbow cookie in celebration of LGBTQ+ History Month. PFLAG, which up until 2014 was called "Parent, Families and Friends of Lesbians and Gays," was founded in 1973 after "the simple act of a mother publicly supporting her gay son," according to the organization’s website. The organization is focused on fostering community between lesbian, gay, bisexual, transgender and queer people and their families and allies. There were 10,000 packages of cookies that were given away. The giveaway ran during the month of October.
The cookies could not be found or sold in stores and were instead given out to fans to "reward acts of allyship for the LGBTQ+ community," a spokesperson for OREO told CNN. The cookies are part of OREO and PFLAG's new Proud Parent platform, "a long-term campaign shining light on the importance of a supportive family in fostering greater LGBTQ+ acceptance."
People were able to find out about the giveaway on social media, and were encouraged to participate. “Join OUR #ProudParent campaign and share a photo of what allyship means to you. Whatever it is, we love to see it,” the company said on social media. “Post your photo on Instagram or Twitter using #ProudParent + #Giveaway and tag @OREO. Don’t forget to follow @OREO too.” Out of the 10,000 packages of cookies that were given away, one of the recipients that received a package was ISU LGBTQ+ Resource Center Graduate Assistant and Director of Programming for Spectrum Aryn Long Suiter.
Aryn learned about the giveaway through Facebook. Aryn stated, “I follow a lot of affirming LGBTQ+ pages, and I saw Oreo's post about the cookies. I decided to take part in the giveaway because I thought it would be great to share my experiences on being an ally. I also wanted to try and win the cookies because I have only won one other giveaway in my life, so I said, ‘why not?’” When asked how she felt being one of the recipients of the rainbow cookies she said, “receiving the Oreos has made me feel very special. I know others were wanting these cookies, and it makes me grateful that Oreo thought I was a great ally to the LGBTQ+ community and other minorities. It makes me appreciate myself and I am glad others see me the way I see myself.”