On March 11, Indiana State hosted its second annual Give to Blue Day, a 24-hour online fundraising event.
All current students, alumni, staff, faculty, family and friends were encouraged to participate in the fundraising efforts. The event used the year of ISU’s founding, 1865, to inspire the goal of 1,865 donors.
The second annual day of giving at Indiana State raised $679,247 for the university.
Indiana State Alumni were responsible for 64% of total giving, and Sycamore Athletics was the most popular area of donation receiving nearly $180,000, including a $40,000 challenge gift from alumni John and Marilyn Thyen who inspired 118 donors to support ISU football, according to the Indiana State University Newsroom.
Last year’s event raised $436,243 with 1,691 donors and set a single-day fundraising record for Indiana State.
Everyone was invited to attend the events on campus as well as watch the event unfold on the Give to Blue Day website as a live running total of donors and donations was on display throughout the day. Some events included a Pancake Breakfast hosted by the Honors Council, the Bayh College of Education Waffle Event, Wake Up and Give, and the Pep Rally, which was hosted in the Hulman Memorial Student Union.
This year, students, faculty, alumni, and staff were encouraged to not only participate monetarily but to become social ambassadors to help spread the word about Give to Blue Day through social media and inspire others to donate and become ambassadors as well. In all, 508 social ambassadors promoted the fundraising event this year.
A total of 2,418 Sycamores showcased their support and pride for the university on March 11, surpassing the event’s goal of 1,865 donors.
Donors also had the opportunity to direct their donation to a certain academic college or organization as well as offering incentivizing challenge gifts. These challenge gifts would be donated to the event after their goal was met.
Trustee Randy and Nancy Minas donated a gift of $5,000 which would be unlocked upon the event reaching its donor goal of 1,865, as well as Jeff and Penny Taylor’s gift of $10,000 upon reaching 2,020 donors, according to University Communication.
Indiana State University’s second annual Give to Blue Day greatly surpassed its goals and elicited a sense of pride amongst all Sycamores, current and past, to be a part of such a generous and giving community.