Generation X consists of those raised between 1965 and 1981 during the post-war reconstruction of Europe. Their life was not straightforward, because finding a job was a big challenge after a time of upheaval.
To work and produce was their philosophy of life, which left no room for idealism. Individualism, motivation, and an urge to work — or to be a workaholic — are the ideals they grew up with.
This generation's parents lived through the postwar period. They are named the baby boomers because they were born during the baby boom, which is the period after the end of the World War II in several countries, particularly the United States, Canada and New Zealand.
This group was to be envied because they witnessed everything that young people would then have wanted to experience.
In 1962, John Lennon, Paul McCartney, George Harrison and Ringo Starr joined forces to create The Beatles. In 1969, the first human landed on the moon. The Pelé and Maradona soccer players at their peak. And, in 1989, the Berlin Wall fell.
Generation X experienced and adapted to the era of change and media growth.
Millennials and generation Y shaped the revolution. Millennials were raised between 1982 and 1994. Also known as digital natives, technology is part of their everyday lives.
The on and off principle is fully integrated into their lives. Millennials are not born into it, but they have moved from a traditional generation to the digital world.
Like previous generations, jobs require training because of the economic crisis and demand being on the rise. Digital natives are not content with the environment around them; they are driven and want to achieve their goals, unlike their predecessors, Generation X.
The millennial generation is labeled as lazy, arrogant and privileged. In 2014, Time magazine labelled them as the generation of “me-me-me.”
Generation Z, or the post-millennial generation, will take lead in a few decades being between ages eight to 23. Also known as centennials, they came into this world with a laptop and a mobile under their arms at turn of the century. The eldest were born in 1995 and the youngest in 2010.
But what exactly is Generation Z? It is a group of people who identify with the internet. It is part of their DNA; it takes root in their homes, education and way of socializing.
If Generation Y has trouble finding a job, the post-millennials condition will get even worse.
Constantly surrounding themselves with technology could cause them to neglect their interpersonal relationships; however, they are the ones who also voice social causes online.
Generation Z like to get everything they want immediately, a fact fostered by the digital world they are immersed in, and their lifestyles are also influenced by social media influencers.
They are multi-taskers, but they have a limited attention span. Generation Z are autonomous and competitive customers, and so they will be employed in the future.