A new California law passed Oct. 1 states that collegiate athletes can be paid for the use of their names or likenesses. This is some stunning news after all the controversy that went on in the N.C.A.A. when they stopped the production of their college sports video games. That was due to the players feeling they should be paid for their likeness on the video games considering how popular they were. Also, there have been numerous scandals in the past that dealt with players accepting money from agents or selling autograph merchandise. But what a lot of the bigwigs who run the N.C.A.A. do not realize is the college students are still college students at the end of the day. College is not cheap by any means and the money they could earn would probably go towards living expenses.
This law is so big and controversial that even Lebron James spoke his mind on the issue, which he considered ‘personal.’ James told reporters at the Los Angeles Lakers training facility, “Coming from the… just from me and my mom we didn’t have anything. We wouldn’t have been able to benefit at all from it (the selling of his likeness). I understand what those kids are going through… that’s why it was personal to me.”( foxnews.com) This just goes to show how groundbreaking this law is. It would help younger athletes to get their money sooner and somewhat secure the fact that those athletes deserve the money that the NCAA. Even if the money doesn’t last forever, it still compensates for a lot of the costs that come from going to college. Therefore, by California passing that law, they opened the floodgates for athletes to make the money they deserve.
However, this probably doesn’t sit too well for the owners/presidents of some of the universities. Mainly because these people and schools have been making all the money off the jersey and ticket sales of the many great college athletes to ever play any sport. So now more people are going to be pushing for this law to be passed in different states. That’ll be a major hit to the pockets of these larger universities, but it is ultimately necessary. There’s so many countless jerseys sold with just the players number and the college logo, but now there will be a last name to cling on to the jersey and what it represents. This is a monumental time for college sports and Californian history.