The downward spiral of Twitter due to Elon Musk

Tesla chief executive Elon Musk, shown in April, is going to trial in December for a defamation case with a UK rescue diver. (Luis Sinco/Los Angeles Times/TNS)

Elon Musk acquired ownership of the popular social media platform Twitter back on October 27 after multiple tweets he made over the years discussing how he would eventually buy the company. 

The problem with this is that he hasn’t had a good relationship with the company and has openly expressed his dislike towards the platform, his main gripe with it being that he wanted people to speak more freely with less repercussion. 

The culmination of buying the company out of spite and his more relaxed policy may not seem bad on their own, but he is now trying to rid the company of all previous employees as he’s forcing the staff to now work 84 hours a week with absolutely no overtime pay. 

That 84 hours works out to 12-hour shifts for a seven-day work week which makes it exceedingly obvious that he is trying to get the entire staff to quit for one reason or another. 

I think that he is doing this for one of two reasons, the first being that he wants to have less employees to keep on payroll while also clearing the company out of people he doesn’t see fit to work there. 

The other being that he is trying everything in his power to turn a profit out of this purchase seeing as he bought the company for $44 billion and is offering an incredibly terrible service where you can pay $8 a month to have a verification symbol on your account. 

This in of itself is a problem since you can just pay for that verification symbol and pose as any other celebrity, politician, or company with the only distinguishable feature being the handle, which acts as a username, but even that could also be changed to be very similar to another person’s handle. 

They obviously know that this will be a problem as they have already delayed this feature to release after the midterm election, knowing that people would abuse the verification symbol to pose as political candidates to misinform users and try to skew their vote one way or the other. 

There already have been multiple issues with advertisements targeting voters on other social media platforms like Facebook, but this is a whole different issue that is entirely at the fault of this new subscription service and wouldn’t even be a problem if it was either changed to easily spot the difference between verification marks or just scrapped entirely. 

For the company itself, Musk has already moved over 50 of his employees from Tesla to Twitter to help with the redesign of the platform which is another strong argument as to why he’s trying to move previous and current Twitter employees out of the company. 

All of these business decisions have sparked outrage in the community and he isn’t trying to take advice or appeal to the large community the platform already has which makes him and the platform a brand risk, lowering the number of advertisers willing to promote on the site and therefore losing him monetization of the company he spent billions of dollars on. 

It’s hard to say what the future will hold for Musk and his platform, but after seeing the path it’s been heading down so far, it’s difficult to imagine a positive outcome for anyone involved.