The pandemic has altered life drastically in many ways. To list all the different ways could be an article by itself and probably would not cover everything, which is pretty indicative how pervasive it has been.
What definitely has been affected has been the movie industry. Theaters were some of the first things shut down, and for obvious reason. A lot of people in one indoor location for an extended period of time. That’s how you get the flu in the best of times.
It’s been a long time since I’ve been in a theater which is a travesty. I love movies as much as I love history.
Being in a theater is a special experience you cannot replicate at home. There’s just something about the atmosphere that makes it special. Or maybe I just feel that way because it costs a small fortune to enjoy it with any snacks.
A night at the movies is something else and I was glad to rediscover it as the most recent wave of the pandemic recedes.
I believe the last movie I went to was a cultural moment. A jam-packed theater on the third day of the release with the culmination of a decade of films. It is hard to compare that moment to anything else I have ever experienced in my life.
Except you forget some things when you have not set foot in a theater for a long time. I forgot what I did last week let alone two years ago.
I namely forgot how many previews and trailers they make you watch before you even get to the movie you paid to watch. Do not get me wrong, I love watching upcoming trailers.
Like I previously said, I love the movies and am constantly in search of the next one to watch. I just have an issue with how cinemas operate.
For example, when I went this weekend, the posted movie time was a little after four. No big deal, I can do some Christmas shopping before I head in. I even plan on hanging with my family afterwards.
I do my shopping and perfectly time my arrival. I get there with ten minutes to spare. So, I get my drinks and snacks, and use the restroom. I settle in and get ready to watch some high fashion drama piece. Then precede to sit through forty minutes of trailers.
I know it’s how they get people to come back. A captive audience to run advertisements for shows you will be playing in the near future. It makes sense I get that. I just feel like that forty minutes is a little excessive.
It was so excessive, in fact, I ended up having to go to the bathroom in the middle of the movie, because I started drinking a lot earlier than necessary. Poor planning on my part, I will concede that, but I also think it should be a reasonable expectation for the movie to start within ten minutes of its posted start time.
Ridley Scott films are long affairs to begin with. This is no exception, lasting well into the second hour. On top of the long running trailer commercials resulted in over three hours of being at the theater.
The sun was long gone by the time I came out of the theater. Granted, the sun is gone by like five in the fall and winter, but still, it’s the thought that counts. Anyway, the commute back to my house is a long one, and missed out on a ping pong tournament at my house.
I do not expect the movie theaters to not play trailers. Generating interest for products they will be selling is obviously a sound business idea. I just wish they were either more transparent with the timing or cut down on how many they play.